Retargeting
Remarketing can be one of the most effective marketing campaigns while the easiest to set up.
Retargeting
Ad retargeting, a cornerstone of advertising, is harnessed by advertisers to finely tune their ad campaigns, focusing on specific web users determined by their past online activities. This strategic approach utilizes information derived from cookies and third-party data, enabling
advertisers to place bids targeting users whose browsing history suggests a higher probability of engaging with the ad. Retargeted ads serve the dual purpose of reaching users with a history of interactions on your site or engagement with your brand, a strategy commonly known as website retargeting. For instance, if a potential customer explores specific product categories on your website, they become a prime candidate for website retargeting. Additionally, dynamic retargeting extends the reach of ads to users who have yet to interact directly with your brand but have demonstrated interest in similar brands and product pages. This approach, known as dynamic retargeting, can be executed on search networks (search retargeting) or through display networks (display retargeting).
Alternatively, retargeted ads can be served to users who have never interacted with your brand, but have shown interest in other brands and product pages that are similar to yours. This is called dynamic retargeting. Retargeting can be executed on search networks (search retargeting) or via display networks (display retargeting).