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Online marketing strategies come and go. Make sure you’re focusing your efforts on those that stand the test of time. Here are five of the best. Mastering the Customer JourneyServing as a blueprint for everything a marketer does, an understanding of the customer journey helps you devise better marketing strategies. This is true no matter […]

Whether you are starting with no followers or your follower base lacks your standards, follow these tips to grow your business following online. The idea is to grow your following with quality followers. A “quality” follower is someone who buys what you’re selling, can buy what you’re selling, or has bought it and is a […]

Advertising has been around as long as there have been newspapers. Branding? Roughly four thousand years, when farmers literally “branded” their cattle to distinguish their product. But marketing… marketing is older than language itself. For three business concepts that have been around for such a long time, there sure is a lot of confusion over […]