Search Performance Brief

A Search Performance Brief (SPB) is a data-driven content creation process that maximizes the likelihood of ranking for target keywords and driving qualified traffic.

Search Performance Brief

A Search Performance Brief (SPB) is a data-driven content creation process that maximizes the likelihood of ranking for target keywords and driving qualified traffic.

Our proprietary methodology for building them makes it simple for our expert writers to create incredibly comprehensive and high-performing content.

Each SPB focuses on one specific high-value keyword. Beyond doing the upfront due diligence of analyzing the keyword’s metrics, like search volume, difficulty and click-through rate, the brief also includes SERP analysis details and information about searcher intent. Further, the SPB makes it clear exactly why that keyword in particular will benefit your digital marketing strategy. Each SPB lists detailed questions that we know your readers will want answered when researching the topic at hand. Your professional writer will explain how they’ll answer those questions throughout the content. This serves as both a rough outline for the completed piece, and an opportunity for your team to address any concerns ahead of writing.